CHINESE NEW YEAR (CNY) 2025
I was involved in the full development process of this capsule collection, from initial concept to final garment production.
VISUAL IDENTITY
This collection was created in response to growing market demand for special edition designs, featuring bold colors and unique graphics for specific markets. I collaborated with a freelance graphic designer, created moodboards, and directed the development of prints and products. The collection honored cultural significance while staying true to the brand’s aesthetic.
@moodbard
JERSEY
Results & Market Response
The collection generated a strong response in South America and Asia, where its bright colors and floral prints were particularly well-received. This led to increased sales and positive feedback from customers, showing that the fun, cool aesthetic was a perfect fit for these markets.
Conclusion
This project helped me refine my approach to working with suppliers and managing the production process. I learned how to adapt designs for specific markets while maintaining the brand’s identity, and how to integrate cultural preferences into the collection’s overall direction.
Projects
Projects
A collection of real-world projects showcasing design challenges, solutions, and outcomes.
